Have you seen the latest post from Heels Down Media titled, Did Instagram Kill the Equestrian Blogger?
Despite the rise of Instagram, I don't believe for one minute it's killed the equestrian blogger. Quite the opposite actually.
I find there are many great equestrian bloggers who create great content on their blog and translate that to their social media following not just for clicks and page views, but for true, unique points of view on a subject we are all so passionate about: the equestrian industry.
The algorithms and such haven't killed us, we've just become savvier to the ways that make our blogs work for us! These sponsored ads and other promoted posts provide a source of income, no matter how small. In-blog and sidebar ads, promoted giveaways, and sponsored content are all ways developed to make a blog work for you and to grow your brand. Yes, your blog is your brand, whether that be a personal brand or something a little different like what I've done with AdultAmmyStrong. Unique and engaging content still reigns supreme, but I find it vital to also be able to effectively reach your target audience.
Times change. And so must we. If you're blogging to have an online journal and you don't care as much about sharing a story, then there is no need for sponsored posts or ad revenue. But if you're blogging to support and connect the adult amateur community like as the purpose of AdultAmmyStrong, then why shouldn't we leverage all the different ways to provide more power behind our brands and blog posts?
It's more than a passion to share our stories and experiences, it has become a way of life and side hustle for many adult amateur bloggers who struggle with balancing the "real world" with their passion for and affording the equestrian lifestyle.
What are your thoughts?